"People aren't hearing all the music.
Artists and producers work hard in the studio perfecting their sound. But people can't really hear it with normal headphones. Most headphones can't handle the bass, the detail, the dynamics. Bottom line, the music doesn't move you.
With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do." - Dr. Dre
It's All About Sound
Three years of thorough research and development resulted in the most incredible headphone speaker ever built. Beats features highly advanced materials and construction to deliver a new level of audio accuracy and clarity. Combining extra-large speaker drivers and a high-power digital amplifier, Beats delivers an unprecedented combination of super deep bass, smooth undistorted highs, and crystal clear vocals never heard before from headphones.
Less Noise, More Music With Powered Isolation